Projekat „Her Frame“, koji se bavi rodnom nejednakošću u filmskoj industriji Zapadnog Balkana, počeo je javnim pozivom za mlade umetnice i rediteljke, uz onlajn radionice i mentorski program sa podrškom stručnjaka iz sveta filma.
The “Her Frame” project, tackling gender inequality in media arts and film in the Western Balkans, began with an open call for young female artists and directors, offering online workshops and mentorship by renowned film industry experts.
Projekat „Her frame“, koji se bavi rodnom nejednakošću u oblasti medijske umetnosti i filmske industrije na Zapadnom Balkanu, započet je otvorenim pozivom usmerenim ka mladim umetnicama i rediteljkama koje žele da unaprede svoje znanje i veštine, uz podršku renomiranih stručnjaka iz sveta filma, kroz onlajn radionice i mentorski program.
Osmišljen kao sveobuhvatan program koji će osnažiti mlade talentovane žene da započnu karijeru u kreativnim industrijama i da se zalažu za rodnu ravnopravnost u oblasti medijske umetnosti i filma, „Her frame“ partnerski realizuju dva UNESCO Kreativna grada – Novi Sad (medijska umetnost) i Bitolj (film).
Rodna nejednakost prepoznata je na svim nivoima audiovizuelne industrije – bilo da je reč o platama, preprekama za lični napredak, (seksualnom) uznemiravanju, nedostatku sadržaja koje pišu žene ili nečemu drugom.
Jedna od najvećih prepreka rodnoj ravnopravnosti u audiovizuelnom sektoru jeste nedostatak žena na rukovodećim pozicijama. U kreativnoj industriji, žene su često nedovoljno zastupljene ili se prema njima postupa i promovišu se na načine koji su suprotni poštovanju i dostojanstvu.
Industrije medijske umetnosti i filma na Zapadnom Balkanu suočavaju se sa značajnim rodnim jazom, koji ograničava učešće i napredak žena. Uprkos bogatoj kulturnoj istoriji i talentima u regionu, žene se suočavaju sa sistemskim preprekama, uključujući rodne predrasude, nedostatak pristupa finansiranju i mentorstvu, kao i ograničeno prisustvo u rukovodećim strukturama. Ovi problemi sputavaju razvoj dinamične, inkluzivne i pravične kreativne industrije.
Program obuhvata: pet onlajn radionica – četiri radionice sa stručnjakinjama iz sveta filma na sledeće teme: pisanje scenarija za animirani film – Sanja Poštić (Srbija), režija – Dina Duma (Severna Makedonija), kinematografija – Bojana Andrić (Srbija/SAD), distribucija – Dragana Tešić (Srbija) i jednu zajedničku radionicu sa svim mentorkama za pripremu projekta za prezentaciju i identifikaciju prepreka sa kojima se žene suočavaju u filmskoj industriji.
Potom učešće na dve velike konferencije o položaju žena u svetu filma, tokom Filmskog festivala u Novom Sadu (Srbija) i Filmskog festivala Braća Manaki (Severna Makedonija), tri masterclass programa, individualni onlajn rad 1:1 sa mentorkom i priprema projekata za finalnu prezentaciju.
Na program „Her frame“ mogu da se prijave zainteresovane žene sa Zapadnog Balkana, poželjno uzrasta od 18 do 35 godina, koje su na početku svoje karijere, kao i studentkinje i žene koje su nedavno diplomirale, po mogućstvu na fakultetima u oblasti filma. Poželjno je da učesnice imaju filmski projekat u pripremi, ali je moguće prijaviti se i sa potpuno novim projektom.
Završna faza je događaj prezentacije u decembru u Novom Sadu, kada će biti predstavljeni najuspešniji projekti.
Poziv je otvoren do 9. juna 2025, a za prijavu potrebno je popuniti formular koji se nalazi na linku.
Samo odabrane učesnice biće kontaktirane putem mejla do 15. juna, a rezultati će biti objavljeni 16. juna.
Projekat „Her Frame“ podržava British Council u okviru projekta „Kultura i kreativnost za Zapadni Balkan“ (CC4WBs), koji finansira Evropska unija i koji ima za cilj podsticanje dijaloga u regionu kroz unapređenje kulturnog i kreativnog sektora radi većeg socio-ekonomskog uticaja. Projekat zajednički sprovode Novi Sad Film festival i Filmski festival Braća Manaki, u organizaciji Kulturnog centra Novog Sada.
Za dodatne informacije i/ili pojašnjenja pišite na: marketing@nsff.rs.
The 'Her Frame' project, which addresses gender inequality in the field of media arts and the film industry in the Western Balkans, has launched with an open call aimed at young female artists and directors who wish to enhance their knowledge and skills. With the support of renowned film professionals, participants will take part in online workshops and a mentorship programme.
Conceived as a comprehensive programme designed to empower young, talented women to launch careers in the creative industries and to advocate for gender equality in the field of media arts and film, “Her Frame” is a partnership between two UNESCO Creative Cities – Novi Sad (media arts) and Bitola (film).
Gender inequality has been identified at all levels of the audiovisual industry – whether in terms of pay, barriers to career advancement, (sexual) harassment, lack of female-authored content, or other issues.
One of the biggest obstacles to gender equality in the audiovisual sector is the underrepresentation of women in leadership positions. In the creative industry, women are often underrepresented or promoted in ways that contradict principles of respect and dignity.
The media arts and film industries in the Western Balkans face a significant gender gap, which limits women’s participation and advancement. Despite the region’s rich cultural heritage and talent, women continue to face systemic barriers, including gender bias, lack of access to funding and mentorship, and limited presence in leadership roles. These challenges hinder the development of a dynamic, inclusive, and equitable creative industry.
The programme includes five online workshops – four led by female film professionals on the following topics: screenwriting for animated movie – Sanja Poštić (Serbia), directing – Dina Duma (North Macedonia), cinematography – Bojana Andrić (Serbia/USA), and distribution – Dragana Tešić (Serbia); and one joint workshop with all mentors focused on project presentation and identifying the challenges women face in the film industry.
The programme also includes participation in two major conferences on the position of women in the film industry, held during the Film Festival in Novi Sad (Serbia) and the Manaki Brothers Film Festival (North Macedonia), three masterclasses, individual online one-to-one mentoring sessions, and project preparation for the final presentation.
The “Her Frame” programme is open to women from the Western Balkans—ideally between the ages of 18 and 35—who are at the beginning of their careers, as well as students and recent graduates, preferably from film-related faculties. It is recommended that applicants already have a film project in development, although applying with a completely new project is also possible.
The final stage of the programme is a presentation event in December, held in Novi Sad, where the most successful projects will be showcased.
The call is open until 9 June 2025. To apply, please fill out the application form available via the link.
Only selected participants will be contacted via email by 15 June, and the final list of results will be published on 16 June.
The “Her Frame” project is supported by the British Council within the “Culture and Creativity for the Western Balkans” (CC4WBs) initiative, funded by the European Union. The programme aims to foster regional dialogue by strengthening the cultural and creative sectors for greater socio-economic impact. The project is jointly implemented by the Novi Sad Film Festival and the Manaki Brothers Film Festival, and organised by the Cultural Centre of Novi Sad.
For further information or clarification, please contact: marketing@nsff.rs.
