Her Frame projekat je inicijativa koja ima za cilj da adresira rodnu neravnopravnost u oblasti medijske umetnosti i filma na Zapadnom Balkanu, sa posebnim fokusom na Srbiju i Severnu Makedoniju, konkretno na dva UNESCO kreativna grada – Novi Sad (medijska umetnost) i Bitolj (film). Projekat je osmišljen kao sveobuhvatan program koji će osnažiti mlade talentovane žene da započnu i razviju karijere u kreativnim industrijama i da se zalažu za rodnu ravnopravnost u medijskoj umetnosti i filmskoj produkciji.
Rodna neravnopravnost je identifikovana na svim nivoima audiovizuelne industrije – bilo da je reč o platama, preprekama za profesionalni napredak, (seksualnom) uznemiravanju, nedostatku sadržaja koji pišu žene ili nečemu drugom. Jedna od najvećih prepreka ka postizanju rodne ravnopravnosti u ovom sektoru je nedovoljna zastupljenost žena na pozicijama odlučivanja. U kreativnim industrijama, žene su često nedovoljno zastupljene ili su tretirane i promovisane na načine koji nisu u skladu sa poštovanjem i dostojanstvom. Industrije medijske umetnosti i filma na Zapadnom Balkanu suočavaju se sa značajnim rodnim nejednakostima koje ograničavaju učešće i napredak žena. Uprkos bogatoj kulturnoj istoriji i talentu u regionu, žene se u ovim oblastima suočavaju sa sistemskim preprekama, uključujući rodne predrasude, otežan pristup finansiranju i mentorstvu, kao i ograničenu zastupljenost na rukovodećim pozicijama. Ovi problemi usporavaju razvoj dinamične, inkluzivne i pravedne kreativne industrije.
Program je namenjen mladim umetnicama i filmskim radnicama sa Zapadnog Balkana koje žele da unaprede svoja znanja i veštine uz podršku eminentnih stručnjakinja i stručnjaka iz sveta filma, kroz onlajn radionice i intenzivan mentorski program.
Projekat Her Frame podržao je British Council u okviru programa „Kultura i kreativnost za Zapadni Balkan“ (CC4WBs), koji finansira Evropska unija sa ciljem podsticanja dijaloga na Zapadnom Balkanu kroz jačanje kulturnog i kreativnog sektora i povećanje njegovog društveno-ekonomskog uticaja.
The Her Frame project is an initiative that aims to address gender inequalities in the media arts and film sector in the Western Balkans, with a special focus on Serbia and North Macedonia, specifically the two UNESCO Creative Cities Novi Sad (media art) and Bitola (film). The project is designed as a comprehensive program that will empower young talented women to pursue careers in the creative industries and advocate for gender mainstreaming in media arts and filmmaking.
Gender inequalities have been identified at all levels of the audiovisual industry, whether it’s wages, barriers to personal advancement, (sexual) harassment, lack of content written by women or something else. One of the biggest obstacles to gender equality in the audiovisual sector is the lack of women in decision-making positions. In the creative industry, women are often underrepresented or treated and promoted in ways that are contrary to respect and dignity. The media arts and film industries in the Western Balkans face significant gender gaps, which limit women’s participation and advancement. Despite the region’s rich cultural history and talent, women in these fields face systemic barriers, including gender bias, lack of access to funding and mentorship, and limited representation in leadership roles. These issues hinder the development of a dynamic, inclusive and equitable creative industry.
This program is intended for new and young female artists, filmmakers from the Western Balkans who want to improve their knowledge and skills, with the support of eminent experts from the world of film, through online workshops and an intensive mentoring program.
The Her Frame project is supported by the British Council as a part of the “Culture and Creativity for the Western Balkans” (CC4WBs) project, which is funded by the European Union and aims to foster dialogue in the Western Balkans by enhancing the cultural and creative sectors for increased socio-economic impact. Novi Sad Film Festival and the Manaki Brothers Film Festival are jointly implementing Her Frame project, organised by the Cultural Centre of Novi Sad.
Tražimo zainteresovane žene sa Zapadnog Balkana, po mogućstvu starosti od 18 do 35 godina, koje su na početku svoje karijere, kao i studentkinje i žene koje su nedavno diplomirale, poželjno u oblasti filma. Takođe je poželjno da učesnice imaju filmski projekat u fazi pripreme. Moguće je prijaviti se i sa potpuno novim projektom.
We are looking for interested women from the Western Balkans preferably aged 18 – 35 who are in their early career stages, as well as students and women who have recently graduated from faculties preferably in the field of film. It is desirable that the participants have a film project in preparation. It is possible to apply also with a completely new project.
Kriterijumi za selekcijuCriteria for selectionPoziv je otvoren do 9. juna 2025. godine. Za prijavu je potrebno popuniti formular na ovom linku.
Samo izabrane učesnice biće kontaktirane putem mejla.
The application deadline has been extended until 20 June 2025. To apply, you need to fill out the form here.
Only selected participants will be contacted via email till 15th June.
Only selected participants will be contacted via email.
Projekat traje 8 meseci, uključujući fazu prijavljivanja. U decembru se održava završna faza – showcase događaj u Novom Sadu, na kojem će biti predstavljeni najuspešniji projekti.
With the application phase, projects last 8 months. In December, the last phase is the showcase event in Novi Sad, where the most successful projects will be shown.
Za sve dodatne informacije i/ili pojašnjenja kontaktirajte nas na marketing@nsff.rs.
For any additional information and/or clarification reach out to marketing@nsff.rs.